Having a professional and well-managed online presence has become an absolute necessity for a business to thrive in today’s economy.
Trebas Institute’s Digital Marketing and Social Media program provides students with the necessary skills and experience to become specialists in developing and executing digital marketing strategies.
This newly-created program provides an in-depth understanding of topics such as online advertising and publicity, search engine optimization (SEO), analytics and data-driven decision-making, content development as well as social media strategy and management.
Students will learn how to analyze their clients’ digital marketing needs, provide auditing services to make necessary improvements and design and execute expertly-crafted marketing plans.
They will also be exposed to a number of different types of clients (e.g., businesses, charitable organizations, government agencies, influencers, celebrities, etc.) in order to increase their versatility and chances of success in the job market.
Intakes: January, May and September
8 months (30 weeks)
ACS (Attestation of College Studies)
Program delivered in French or English
In this term, students will learn how to effectively identify clients’ needs and develop the appropriate strategy/marketing plan, marketing fundamentals (e.g., how to perform a marketing audit, SWOT analysis, defining a target market, etc.) within the context of the digital space. You will also learn how to develop an online public relations campaign with particular emphasis on using various social media platforms, as well as how to develop a content strategy and use digital advertising tools to promote this.
- Communication Plan- 45h
- Digital Marketing Concepts- 45h
- Public Relations and Social Media- 45h
- Advertising and Multimedia Content- 45h
In this term, students will learn how to adapt online content to meet changes in branding or new product and/or services launches, how to assist clients in identifying new opportunities and improving client relations to stimulate business, how to create a professional digital marketing plan and understand the analytic tools used to measure performance as well as how to plan, execute, and analyze the results of digital advertising campaigns (using all of the essential platforms such as Google Ads and Facebook for Business).
- Content Adaptation and Integration- 45h
- Business Development- 45h
- Promotion Strategies and Web Analytics- 45h
- Digital Advertising Campaigns- 45h
Our graduates have gone onto pursue successful careers as:
- Digital advertising specialist
- Digital publicist
- Digital strategy consultant
- Marketing coordinator
- Marketing director
- Media coordinator
- Online public relations officer
- Social media consultant
- Social media consultant
- Social media manager