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Diploma in Digital Marketing Specialist Co-op – Toronto

Having a professional and well-managed online presence has become an absolute necessity for a business to thrive in today’s economy.

Digital marketing specialists are in great demand and this industry has a range of career options to choose from. The diploma program focuses on key functional areas such as social media marketing, content marketing, search engine optimization (SEO), Google web analytics and more which are an integral part of digital marketing.

The diploma in digital marketing specialist co-op program combines technical knowledge with transferrable skills to offer competency that is required in a modern digital marketing professional. The co-op experience further prepares students to tackle challenges and makes them competent for top-notch job roles in the digital marketing industry.

Studying a digital marketing program in Toronto also allows you to access top-quality Canadian education and tap into the fast-growing digital business hub in the country.

This newly-created diploma in digital marketing specialist co-op program provides an in-depth understanding of topics such as online advertising and publicity, search engine optimization (SEO), analytics and data-driven decision-making, content development as well as social media strategy and management.

Students will learn how to analyze their clients’ digital marketing needs, provide auditing services to make necessary improvements and design and execute expertly-crafted marketing plans during the diploma in digital marketing specialist program.

The diploma in digital marketing program in Toronto will also expose students to a number of different types of clients (e.g., businesses, charitable organizations, government agencies, influencers, celebrities, etc.) in order to increase their versatility and chances of success in the job market.

Tuition fees

 

Check out our Student Services page under "Support for Academic Success" section for more info.

Student Services

 

Key facts

Intakes: January, April, July and October

Financial Assistance - Learn More

CO-OP WORK EXPERIENCE

720 hours

12 months (52 weeks)

3 Terms

Full-time

Daytime classes

Domestic Scholarships and Grants

International Scholarships and Grants

Scholarships and Grants are available for a limited time. *T&Cs apply.

Program Overview

In this term of the diploma in digital marketing program, students will learn how to:

  • Develop digital campaigns 
  • Use key building and analytical tools

 

  • Introduction to Marketing and Branding- 60h
  • SEO with Google- 60h
  • Website Building and Design for Marketers- 60h
  • Google Analytics- 60h

In this term, students will learn how to 

  • Build, optimize and analyze PPC campaigns
  • Discover the power of copywriting

 

  • Managing Sponsored Social Media Campaigns- 60h
  • Pay Per Click Marketing with Google AdWords- 60h
  • Campaign Management and Compliance- 60h
  • Copywriting- 60h

In this term, students will participate in

  • Co-op term and get an opportunity to integrate academic studies with related employment experience.

 

  • Work Placement- 240h


Get in touch

Inquire today - classes filling quickly

 

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Skills and Competencies

The following is a list of some of the skills students will develop during the digital marketing course and social media program:

  • Develop digital advertising campaigns and understand how to build a brand
  • Learn to use tools such as WordPress, HTML and CSS, Google Ads and Google Analytics
  • Discover the power of copywriting and learn how to create content for marketing
  • Build, optimize and analyze PPC campaigns using Google Ads
  • Strengthen your resume with Canadian work experience

 

Career Outlook

Our graduates have gone onto pursue successful careers as:

 

  • Advertising Consultant
  • Communications Officer
  • Media Coordinator
  • Publicist
  • Event Marketing Specialist
  • Specialist: e-media Advertising
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