In order to thrive, artists need a team of professionals that can manage everything from promotion to finance to contract negotiation.
Throughout this program, you’ll learn about all of these aspects starting with Essentials of Management, Accounting and Entrepreneurship right through to a practical internship in your final term which will provide you with the experience needed to thrive in your future career.
Once you have completed the program, you’ll be prepared for a number of different roles in entertainment organizations, including record companies, music publishers, music licensing organizations, recording studios, concert promoters, broadcasters and online services.
Intakes: January, April, July and October
12-months (48 weeks)
This term is dedicated to building your business skills. Students learn the essentials of artist management, including how to plan concert tours and shows, sales and distribution, event management, promotion and merchandising, video production and financial administration.
- Essentials of Management - 22.5h
- Artist Management - 35h
- Accounting - 22.5h
- Broadcasting Industry - 22.5h
- Sales & Distribution - 22.5h
- Event Management - 22.5h
- Careers - 22.5h
- Entrepreneurship - 22.5h
- Communications - 22.5h
- Video Production - 22.5h
Term 2 is focused on building your computer skills. Throughout this term, you’ll cover the increasingly important fundamentals of web design, graphic advertising and online marketing as well as transferable skills that are promotional necessities in today's competitive marketplace.
- Web Development – 85h
- Entertainment Design – 130h
- Sales & Distribution for Film & TV – 22.5h
- Online Marketing – 22.5h
Your third term will focus on the music industry and the changing climate of the music business. You will also consider the role played by agents and managers, with valuable information about publishing and copyright law, tour management and record production being taught.
- Music Industry Overview – 35h
- Music Publishing & Copyright Law – 22.5h
- Music Industry Marketing I – 45h
- Music Industry Marketing II – 45h
- Music Industry Contracts – 22.5h
- Management – 22.5h
- Record Production – 22.5h
- History of Music – 22.5h
- Intro to Sound Engineering – 22.5h
The final term is dedicated to a 180-hour internship in a relevant position. This will enable you to apply your acquired skills in a real-world environment in order to prepare you for employment within the entertainment industry.
- Music Industry Internship - 180h
Our graduates pursue successful careers in the following roles:
- A&R representative
- Artist manager
- Booking agent
- Event manager
- Music supervisor
- Social media marketing