Doing business online has become absolutely essential to nearly every organization. Even if a company does not actually sell their products or services online, they will still likely need social media profiles and a website.
E-commerce has made it easier than ever to buy and sell products or services online, but it has also created a number of challenges for businesses. They may be asking themselves question such as: “How can we succeed in such a competitive environment?”, “How and where should we invest our marketing budget online?”, “How do we sell our products online?”, or “What are the best practices to create engagement with our clients?”.
Trebas Institute’s E-Commerce and Online Business Management program will provide you with all the knowledge and skills necessary to answer these questions, and more. Whether you want to get a job at an organization or be your own boss and go the entrepreneurial route, this program will allow you to thrive in the online realm.
Become highly-proficient in digital marketing strategy, social media management, and successfully starting and running an online business. Study using industry-standard software programs and online platforms, within a curriculum that is constantly updated to give you an edge in the job market.
Intakes: January, April, July and September
ELIGIBLE FOR POST-GRADUATION WORK PERMIT
ACS (Attestation of College Studies)
Program delivered in French or English
Scholarships and Grants are available for a limited time. *T&Cs apply.
In this term, you will learn: the fundamentals of successfully starting and running an online business; the core principles of digital marketing and how to begin developing an online marketing plan; how to analyse and interpret financial and business data; as well as the core principles and practices of financial accounting.
- Starting an Online Business – 60h
- Introduction to Digital Marketing –60h
- Business Auditing and Reporting – 60h
- Introduction to Accounting – 60h
In this term, you will learn: how to design and execute highly engaging social media campaigns; how to plan and execute online sales and marketing representation strategies; the skills and knowledge necessary to become highly-proficient in one the most important tools to effectively run a business—the spreadsheet; as well as how to set up and manage an online customer service system.
- Social Media Management – 60h
- Sales and Marketing Representation Strategies – 60h
- Understanding Spreadsheets and their Applications – 45h
- Online Customer Service – 60h
In this term, you will learn: how to plan and execute the promotional component of an online marketing plan (e.g., digital advertising campaigns using industry-standard platforms, online publicity campaigns, etc.); the skills and knowledge necessary to become highly-proficient in industry-standard accounting software; the most important laws and regulations to be aware of when running an online business; as well as how to effectively recruit, train, and manage the sales force for a business.
- Online Promotion and Digital Advertising – 60h
- Online Accounting Software – 60h
- Digital Business Law – 45h
- Sales Force Management – 45h
In this term, you will learn: how to identify global market opportunities and adjust business and marketing practices to address legal and cultural differences; how to perform an internal business audit to identity an organization’s strengths and weaknesses, and an external market audit to identity possible threats and opportunities; how to create highly-effective sales presentations that will get customers to act; as well as how to effectively set up and promote an online store.
- International Trade in the Digital Era – 45h
- Business Data and Market Research – 75h
- Business and Sales Presentations – 45h
- Promoting an Online Store – 60h
In this final term, you integrate everything that you learned throughout the program and create a comprehensive, professional online marketing plan; and then conclude with a 135-hour internship in e-commerce and online business management.
- Creating an Online Marketing Plan – 75h
- E-commerce and Online Business Management Internship – 135h
Our graduates pursue successful careers in the following roles:
- Digital Marketing Consultant / Strategist
- Digital Marketing Manager
- Digital Account Manager
- Social Media Manager
- Advertising Consultant
- Marketing Director
- Marketing Coordinator
- E-Commerce Consultant / Strategist
- Online Store Manager
- Online Sales Manager