LCA.FQ: E-commerce and Online Business Management

About this Program

Doing business online has become absolutely essential to nearly every organization. Even if a company does not actually sell their products or services online, they will still likely need social media profiles and a website. E-commerce has made it easier than ever to buy and sell products or services online, but it has also created a number of challenges for businesses. They may be asking themselves questions such as, “How can we succeed in such a competitive environment?”, “How and where should we invest our marketing budget online?”, “How do we sell our products online?” and “What are the best practices to create engagement with our clients?”. Trebas Institute Quebec Inc.’s E-Commerce and Online Business Management program will provide you with all the knowledge and skills necessary to answer these questions and more. Whether you want to get a job at an organization or be your own boss and go the entrepreneurial route, this program will allow you to thrive in the online realm. Become highly proficient in digital marketing strategy, social media management, and starting and running an online business. Study using industry-standard software programs and online platforms, with a curriculum that is constantly updated to give you an edge in the job market.

Program Overview

Term 1

Term 2

Term 3

Term 4

Term 5

Term 1
Term 2
Term 3
Term 4
Term 5

Overview of Term 1

In this term, you will learn the fundamentals of successfully starting and running an online business, the core principles of digital marketing and how to begin developing an online marketing plan, how to analyze and interpret financial and business data, as well as the core principles and practices of financial accounting.

Introduction to Digital Marketing – 60 hours
Introduction to Accounting – 60 hours
Starting an Online Business – 60 hours
Business Auditing and Reporting – 60 hours

Overview of Term 2

In this term, you will learn how to design and execute highly engaging social media campaigns, how to plan and execute online sales and marketing representation strategies, the skills and knowledge necessary to become highly proficient in one of the most important tools to effectively run a business, the spreadsheet, as well as how to set up and manage an online customer service system.

Social Media Management – 60 hours
Online Customer Service – 60 hours
Sales and Marketing Representation – 60 hours
Spreadsheets and their Applications – 45 hours

Overview of Term 3

In this term, you will learn how to plan and execute the promotional component of an online marketing plan (e.g. digital advertising campaigns using industry-standard platforms, online publicity campaigns, etc.), the skills and knowledge necessary to become highly proficient in industry-standard accounting software, the most important laws and regulations to be aware of when running an online business as well as how to effectively recruit, train and manage the sales force for a business.

Digital Business Law – 45 hours
Sales Force Management – 45 hours
Online Promotion and Digital Advertising – 60 hours
Online Accounting Software – 60 hours

Overview of Term 4

In this term, you will learn how to identify global market opportunities and adjust business and marketing practices to address legal and cultural differences, how to perform an internal business audit to identity an organization’s strengths and weaknesses and an external market audit to identity possible threats and opportunities, how to create highly effective sales presentations that will get customers to act as well as how to effectively set up and promote an online store.

International Trade in the Digital Age – 45 hours
Business Data and Market Research – 75 hours
Promoting an Online Store – 60 hours
Business and Sales Presentations – 45 hours

Overview of Term 5

In this final term, you integrate everything that you learned throughout the program and create a comprehensive, professional online marketing plan, followed by a 135-hour internship in e-commerce and online business management.

Creating an Online Marketing Plan – 75 hours
E-commerce and Online Business Management Internship – 135 hours

Please note that Trebas Institute Quebec Inc. reserves the right to modify the content of this program.

Skills and Competencies

Throughout this program, you will develop the following skills and competencies:

Successfully start and run an online business.
Develop, plan and execute a comprehensive online marketing plan.
Set up and run an online store.
Analyze and interpret financial and business data.
Set up and manage an online customer service system.
Achieve high proficiency in all of the key software programs and online platforms necessary to successfully run an online business.

Plan and execute online sales and marketing representation strategies.
Identify global market opportunities and adjust business and marketing practices to address legal and cultural differences.
Manage a business in accordance with the most important laws and regulations related to running an online business.
Recruit, train and manage the sales force for a business

Career Outlook

Our graduates pursue successful careers in the following roles:

Digital marketing consultant/strategist
Digital marketing manager
Digital account manager
Social media manager
Advertising consultant

Marketing director
Marketing coordinator
E-commerce consultant/strategist
Online store manager
Online sales manager

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