Being talented isn’t enough in the entertainment industry.
The music industry is a dynamic environment that is in constant flux, and recent developments in technology have created exciting opportunities for artists and entertainment companies (e.g., record labels, music publishers, production companies, concert promoters, app developers, etc.).
The Music Business Administration program at Trebas Institute provides world-class training to anyone wanting to launch a successful career in the music industry. Whether you are an entrepreneur thinking about starting your own business, or an artist wanting to take control of your career, our cutting-edge curriculum is designed to provide you with all of the tools and experience necessary to succeed.
Intakes: January, May and September
12-months (45 weeks)
(Attestation of College Studies)
During your first term, you will learn: the structure and inner workings of the music industry (e.g., key players, flow of money, current trends, etc.); how to successfully start and run a business within the music industry; how to produce and promote a concert (e.g., equipment, contracts with artists, venue selection, licenses and permits, etc.); as well as understand the important laws related to intellectual property and contracts within the music industry.
- Music Industry- 45h
- Business Startup- 45h
- Concert Production- 45h
- Contracts and Copyright Law- 45h
In term 2, you will learn: the music production process in a professional studio with a real band; the foundations of marketing (e.g., market analysis, SWOT, defining a target market, etc.); social media fundamentals; as well as how to effectively plan and manage an artist’s career.
- Music Production- 45h
- Marketing- 45h
- Communication and Social Media- 45h
- Career Management- 45h
In your final term, you will learn: how to effectively market an artist and related products online (e.g., setting up a website, playlisting, email strategy, etc.); the more traditional—but still widely-used—promotion tactics for artists and music releases (e.g., publicity, guerilla marketing, release parties, etc.); important management, communication, and leadership skills to successfully run a business in the music industry; as well as all of the most important legal and practical aspects of music publishing (e.g., song registration, contracts, licensing, etc.).
- Digital Marketing- 45h
- Promotion- 45h
- Management and Financing of Cultural Enterprises- 45h
- Music Publishing- 45h
Our graduates pursue successful careers in the following roles:
- Artist manager
- Booking agent
- Concert promoter
- Copyright administrator (, management, royalties, collectives etc.)
- Music marketing specialist (social media manager, publicist, radio tracker, etc.)
- Music protection business entrepreneur (business startups for apps, artist services, etc.)
- Music publisher
- Record label owner/employee
- Self-managed artist