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Music Business Administration - Montreal

Being talented isn’t enough in the entertainment industry.

The music industry is a dynamic environment that is in constant flux, and recent developments in technology have created exciting opportunities for artists and entertainment companies (e.g., record labels, music publishers, production companies, concert promoters, app developers, etc.).

The Music Business Administration program at Trebas Institute provides world-class training to anyone wanting to launch a successful career in the music industry. Whether you are an entrepreneur thinking about starting your own business, or an artist wanting to take control of your career, our cutting-edge curriculum is designed to provide you with all of the tools and experience necessary to succeed.

Tuition fees

Key facts

Intakes: January, May and September

540 hours

12-months (45 weeks)

3 terms

Full-time

Evening classes

Diploma Program
(Attestation of College Studies)

Program Overview

During your first term, you will learn: the structure and inner workings of the music industry (e.g., key players, flow of money, current trends, etc.); how to successfully start and run a business within the music industry; how to produce and promote a concert (e.g., equipment, contracts with artists, venue selection, licenses and permits, etc.); as well as understand the important laws related to intellectual property and contracts within the music industry.

  • Music Industry- 45h
  • Business Startup- 45h
  • Concert Production- 45h
  • Contracts and Copyright Law- 45h

In term 2, you will learn: the music production process in a professional studio with a real band; the foundations of marketing (e.g., market analysis, SWOT, defining a target market, etc.); social media fundamentals; as well as how to effectively plan and manage an artist’s career.

  • Music Production- 45h
  • Marketing- 45h
  • Communication and Social Media- 45h
  • Career Management- 45h

In your final term, you will learn: how to effectively market an artist and related products online (e.g., setting up a website, playlisting, email strategy, etc.); the more traditional—but still widely-used—promotion tactics for artists and music releases (e.g., publicity, guerilla marketing, release parties, etc.); important management, communication, and leadership skills to successfully run a business in the music industry; as well as all of the most important legal and practical aspects of music publishing (e.g., song registration, contracts, licensing, etc.).

  • Digital Marketing- 45h
  • Promotion- 45h
  • Management and Financing of Cultural Enterprises- 45h
  • Music Publishing- 45h


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Skills and Competencies

Throughout your three semesters at Trebas Institute, you’ll cover the following areas:

  • Planning and managing all of the aspects of an artist’s career
  • Protecting an artist’s rights and ensuring equitable remuneration
  • Planning and executing professional marketing campaigns
  • Drafting and negotiating the music industry’s most important contracts and agreements
  • Producing, coordinating and promoting live concerts and tours
  • Starting a business in the music industry
  • Entrepreneurship
  • Music publishing and administration
  • The fundamentals of music production
  • Effectively navigating the audio industry
  • Understanding and implementing career development activities

 

Career Outlook

Our graduates pursue successful careers in the following roles:

 

  • Artist manager
  • Booking agent
  • Concert promoter
  • Copyright administrator (, management, royalties, collectives etc.)
  • Music marketing specialist (social media manager, publicist, radio tracker, etc.)
  • Music protection business entrepreneur (business startups for apps, artist services, etc.)
  • Music publisher
  • Record label owner/employee
  • Self-managed artist
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