7 Essential Skills Required for a Digital Marketing Career

Successful digital marketers need to constantly build creative ideas to accomplish varied tasks.

Want to know how to become a digital marketer? Or how to build a great career in digital marketing? Or how to choose the right digital marketing course and find the right digital marketing jobs? Or how to build strong digital marketing skills? Then you are in the right place. Keep reading to learn.

What Makes a Great Digital Marketer?

To be an outstanding digital marketer you must be highly creative and an independent thinker. You must have great creative and analytical thinking skills. Besides being responsible for devising a digital strategy around the company’s larger business goals, digital marketers are also largely responsible for the creation of creative campaigns to engage and educate the audience about the brand – in a way, creating a sustainable brand identity. The best digital marketers are not necessarily tech-savvy, but many of them know how to use ad technologies and analytics tools to increase the quality of their work. Another very crucial skill for the success of a digital marketer is a vast and accurate understanding of the business’ customers, what their needs are, and what emotional strategies impel them to make a purchase.

Skills Required for a Digital Marketing Career

1. SEO and SEM

Google is updating its algorithm constantly, and the importance of learning how to utilize search engine optimization (SEO) has rapidly increased, especially in the field of content. While the more technical aspects of SEO can be handled by a technical person on the team, understanding the workings of SEO is priceless for learning how to optimize every type of content. This knowledge will also be helpful for running successful and creative digital marketing campaigns. Having knowledge of both search engine marketing (SEM) and SEO will certainly help you push your content to your target audience.

2. Data Analysis

Data analysis refers to the utilization of data made available to marketers using modern software, which gather and process huge bulks of data from users through their online interactions – for example, search queries, type of content consumed, online purchases and more such relevant footprints. Understanding these invaluable skills will help every business.

With the huge number of online tools available today for measuring such data, it is relatively easy for marketers to avail these analyses to make important market and business decisions.

3. Social Media

Social media is becoming one of the central arenas for public conversation and social media marketing is necessary for brands big and small. Marketers should be able to use that to their advantage. Consistently posting content on social media is not all there is to it.  Having a successful social media strategy involves a number of other skills, such as ensuring the quality and relevance of images and increasing engagement.

4. Pay-Per-Click and Social Media Advertising

Pay per click is a type of digital advertisement that is solely meant for advertisement on social media platforms. These types of ads are targeted to potential users based on interest, demographics, and other data gathered by such platforms. Social media advertisement is imperative to learn for today’s marketers as brands need to pay money to social media platforms to share their content with a targeted audience, for the purpose of boosting their organic viewers and turning them into customers.

5. Email Marketing

Email marketing skills require marketers to be more subtle in the act of sending a commercial message via an email to a group of people. Marketers need to make sure they are not spamming the inboxes and losing customers. Instead, they subtly share ads, solicit donations or sales, request business etc. This is one of the oldest types of marketing and it is still very useful. 

6. Sales and Persuasion

Sales is the whole point of marketing, whether digitally or offline. And without persuasive skills, it is simply unachievable. Persuasion is a method of communication which aims to influence behaviors, beliefs, and attitudes of others and in the context of marketing - to persuade for a purchase and develop brand loyalty.

7. Communication Skills

Good communication skills are key for digital marketers, as their goal is to create impactful campaigns that draw results. For that to occur, the message has to be clear, concise and, of course, interesting to potential customers. A digital marketer should be able to see things creatively and differently and be able to translate that into their work for the audience to understand.

Looking for good digital marketing programs or the right institute to earn your degree from? Check out the programs offered by the Trebas Institute. Programs at Trebas are taught by experts who ensure that students have honed the latest industry skills and have an edge in their respective industries after they graduate. The institute has taught more than 3000 graduates and has a student body from over 40 countries, making the entire learning process highly culturally enriched.

Besides, you’ll be studying in the vibrant locations of downtown Montreal - that offer extensive business links. Programs at Trebas Montreal are also accredited by the “Ministère de l’Enseignement Supérieur” (Québec) and are taught in both English and French. Join Trebas’ digital marketing program today.
Click here to learn more about the program.